doTERRA 2024 Revenue Surpassed $2 Billion

doTERRA’s CEO says the global essential oils giant is net debt-free and expanding into new markets.

doTERRA surpassed $2 billion in annual sales while serving more than 10 million customers worldwide, CEO Kirk Jowers announced during the company’s Jumpstart 2025 event. The virtual event, which took place on Jan. 8, unites thousands of entrepreneurs to gain the latest information on doTERRA and everything the brand has to offer this year.

doTERRA’s Global Reach

The company, founded in 2008 and headquartered in Pleasant Grove, Utah, USA says its success stems from its sourcing model. doTERRA partners with local growers across 45 countries through its Co-Impact Sourcing program, which launched in 2016. The initiative created 122,095 jobs by 2018.

And then there is doTERRA’s direct selling approach, which connects over 3 million distributors, called Wellness Advocates, with customers worldwide. Wellness Advocates provide personalized education about essential oils while building their own businesses.

“This isn’t just a business; it’s a movement. One built on a foundation of wellness, service, and genuine care for others,”

Jowers emphasized during his Jumpstart 2025 address.

Financial Strength and Market Position

The company maintains strong financial health, operating net debt-free while expanding steadily across global markets. doTERRA has distributed essential oils to customers in over 155 countries, and in 2023, opened Chile, the United Arab Emirates, and El Salvador as new markets.

• In addition to ongoing growth, doTERRA continues to gain recognition and applause from the various industries its products serve. doTERRA dominated the Global Makeup Awards, securing gold recognition for its Refreshing Body Wash,
• Serenity Stick® + Valerian,
• doTERRA Serenity essential oil blend, and Roam® Diffuser.
• The brand’s Root to Tip Serum achieved dual recognition, winning gold for Best Hair Oil and receiving a high commendation for Best Scalp Product.

In the sustainability arena, doTERRA’s Co-Impact Sourcing model earned the 2024 Sustainability, Environmental Achievement, and Leadership Sustainable Innovation Award, while its leadership received recognition through the Titan Business Awards, with Shannon Bible winning platinum for Team Builder of the Year and Bishnu Adhikari securing gold for Sustainability Leader of the Year.

The company’s achievements extended to the Universal Beauty Awards, where its Anti-Aging Moisturizer and Laluz® Diffuser received recognition. The year culminated with doTERRA winning gold for Best USA Beauty Brand at the Global Makeup Awards, reinforcing its position as a leader in the health and wellness industry.

About dōTERRA

doTERRA International is an integrative health and wellness company and the world leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade® essential oils and essential oil products to over 10 million Wellness Advocates and customers.

dōTERRA is committed to maintaining the highest levels of quality, purity, and sustainability, partnering with local growers around the world through its industry-leading Cō-Impact Sourcing^® model. Like and follow dōTERRA on Facebook and Instagram and learn more at www.dōTERRA.com

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