Meet the 28-Year-Old COO Fueling Frequense’s Rise: Kali Pitcock

IN THE SPOTLIGHT |

Meet the 28-Year-Old COO Fueling Frequense’s Rise: Kali Pitcock Leads with Heart, Hustle, and Operational Brilliance

Behind the rising momentum of Frequense—a wellness company redefining the direct selling space with its frequency-charged nutrition—is a sharp, visionary force who may surprise you. At 28 years old, Kali Pitcock is the Chief Operating Officer of Frequense, steering the company’s operations with the poise and precision of a seasoned executive, and doing so with heart, grit, and an unwavering commitment to the values that built the brand.

As the daughter of Barb and Dave Pitcock, longtime industry leaders with more than 30 years in the network marketing space, Kali was raised with a front-row seat to both the promise and the pitfalls of the profession. She grew up attending events, absorbing the culture, and watching the way leadership decisions could shape lives. It was a unique kind of education—one that few MBA programs or boardrooms could replicate.

While her path originally led her toward medical school, Kali ultimately made a pivot that would blend her passion for wellness with her entrepreneurial instincts. She went on to successfully run multiple businesses, including ventures in CBD and essential oils, giving her firsthand experience in high-growth, compliance-driven health sectors. That operational knowledge, paired with her deep-rooted understanding of the direct selling model, made her the natural choice to step into the COO role when her parents made the decision to co-found Frequense.

From day one, Kali stepped up—not just the daughter of the founders, but as a key executive committed to building a company that could deliver innovation without compromising integrity. Her leadership style is decisive yet collaborative. She’s known for her relentless work ethic, her ability to solve problems under pressure, and for having a pulse on both the field and the systems that support it.

In a time when many companies struggle to balance mission with momentum, Kali has become the engine behind Frequense’s operational success. From product logistics and tech integration to compliance, communications, and customer experience, she ensures that the back-end of the business runs with excellence—even amid explosive growth.

“Kali is the reason so much of what we do feels seamless,”

said CEO Barb Pitcock.

“She’s behind the systems, the people, the operations—everything that allows the vision to come to life. She’s not just holding things together during our growth—she’s building a foundation for long-term success.”

As Frequense continues to expand globally, enter new markets, and scale its infrastructure, Kali remains at the center—quietly, powerfully, and consistently making it all work. She’s the kind of executive who doesn’t seek the spotlight, but whose impact is felt in every decision, every detail, and every milestone the company reaches.

In a world that often underestimates young leadership—especially from women—Kali Pitcock is proving that integrity, innovation, and execution are not about age or title. They’re about showing up, staying focused, and building something that lasts.

As a young woman in executive leadership within the wellness and network marketing space, Kali is breaking stereotypes while staying grounded in her values. Her presence ensures that Frequense isn’t just growing fast—it’s growing the right way. As a family-owned company, Frequense has no outside investors or venture capital dictating its direction. Every decision is made with intention, care, and a long-term vision. The company’s culture reflects Kali’s own commitment to transparency, ethics, and high standards, making it a compelling choice for those seeking a business they can believe in.

In this industry, Kali Pitcock represents something refreshingly different. She’s part of a new generation of leadership that blends operational excellence with heart and humanity. For those looking to align with a company where women lead, families matter, and integrity drives every decision, Frequense—and the woman behind the scenes making it all run—might just be exactly what they’ve been searching for.

About Frequense
Frequense is the first company to bring frequency-charged nutrition to the market, pioneering a new era in health and wellness. With innovative products like RISE, REVRS, and EMF Armour, Frequense is dedicated to enhancing mental clarity, cognitive performance, cellular health, and overall well-being. As a family-owned, founder-led company with no venture capital influence, Frequense remains rooted in integrity, simplicity, and long-term vision. The mission is to empower individuals to achieve personal growth and financial independence while fostering a global community where wellness and opportunity go hand in hand. Frequense is committed to doing business differently—and doing it the right way.

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