USA Today Names Melaleuca One Of America’s Most Trusted Brands

New consumer study ranks Melaleuca among top companies for trust, transparency, and customer loyalty.

USA Today has named Melaleuca:

The Wellness Company one of America’s Most Trusted Brands, recognizing companies that have earned the confidence and loyalty of US shoppers. This ranking further demonstrates Melaleuca’s long-standing reputation for delivering superior products, unmatched quality and a shopping experience customers can rely on. Out of the millions of brands operating in the US, Melaleuca is honored to be recognized as one of the most trusted in the entire nation.

“In these crazy times, when people don’t know who to trust, it’s gratifying to learn that a national publication has determined that our company is one that consumers say they trust the most,”

says Melaleuca Executive Chairman Frank VanderSloot.

The America’s Most Trusted Brands 2025 study was one of the largest and most comprehensive consumer trust studies ever conducted in the United States. It was completed at a time when overall trust in institutions is at historic lows—yet trust remains one of the most valuable assets a company can earn. In today’s marketplace, it is a key driver of loyalty, reputation, and long-term success.

Methodology for USA Today’s America’s Most Trusted Brands Award

The USA Today list of America’s Most Trusted Brands 2025 recognizes the top brands across 40 industries that have established deep trust with their customers. The rankings were determined through a comprehensive study conducted by USA Today and their research partner, Plant-A Insights Group, which surveyed more than 24,000 US consumers and analyzed 359,000 brand reviews.

About Melaleuca: The Wellness Company

Melaleuca: The Wellness Company is a developer, manufacturer and distributor of more than 400 household products. Founded in 1985, the company is headquartered in Idaho Falls, Idaho, and ships its products to 20 countries and territories.

Melaleuca offers a variety of health and wellness products, including nutrition supplements and healthy snacks, fitness products, personal care products, eco-friendly home cleaning products, cosmetics, baby care products, and essential oils. As one of the largest online retailers in North America and with annual revenues of $2 billion, Melaleuca ships directly to each of its customers. Visit Melaleuca.com and MelaleucaNews.com to learn more.

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